Creating spaces where meaningful connection can emerge.

Through music.

Through conversation.

Through Travel.

Through Culture.

Portrait of creative director and experience curator Angie Rei.

Hello

I’m a creative director and experience curator drawn to work that brings people together.

For a long time, I thought the different threads of my life sat separately. Music, food, Japan, travel, creativity, community. But I now see they have always been connected by the same quiet thread.

I’m interested in the moments where people soften. Where a room begins to feel warmer. Where conversation flows more easily. Where music, food, place or shared experience creates a way in.

My work is about bringing together people, place and experience in a way that allows meaningful connection to emerge.

Over the past seventeen years I've found myself returning to the same question.

How do we create spaces where people feel comfortable enough to connect?

Sometimes the answer is music.
Sometimes it's food.
Sometimes it's travel.
Sometimes it's simply making people feel seen.

Every project you see here has been an attempt to answer that question in a different way.

Hello, I'm Angie Rei.

How I Work

Ideas are only the beginning.

I'm equally at home shaping a creative vision, building the systems behind it, and managing the hundreds of details that bring it to life.

Whether coordinating international travel, producing large-scale community events, managing teams and volunteers, or building new projects from the ground up, I enjoy creating calm amongst complexity.

Because when the details are thoughtfully held, people are free to be present.

Work

Draw Closer

Creative Journeys

Created in collaboration with artist Honor Bradbeer, Draw Closer brings together creativity, culture and a sense of place through thoughtfully curated journeys. By slowing down, observing deeply and sharing experiences together, each journey invites a richer connection with the places we visit, the people we meet, and ourselves.

2025 - Present

Tete A Tea

Tête à Tea

Community Gatherings & Conversation

An intimate gathering series built around a cup of tea, thoughtful conversation and the simple act of bringing people together. Tête à Tea explores how carefully curated spaces can encourage curiosity, openness and genuine human connection.

2018

Big Time Choir

Creative Production & Community Music

Produced in collaboration with Emily Lubitz, the inaugural Big Time Choir brought together 90 voices for a day of singing, shared meals and community. It celebrated the simple act of participation, creating space for strangers to become a choir and experience the joy of making something together.

2026 - Present

GLORYLAND!

Creative Production & Community Music

The culmination of Big Time Choir, Gloryland transformed a rural hall into an intimate evening of music and connection. Bringing together acclaimed Australian artists, led by Harry James Angus, alongside the choir, the experience blurred the line between performer and audience, creating a space where music became a shared celebration rather than simply a performance.

2026 - Present

Japan Art Tours

Art, architecture & culture

Japan Art Tours has given me the opportunity to work alongside my parents in creating thoughtful journeys through Japan’s art, architecture and cultural landscapes. Through galleries, gardens, temples, regional towns and everyday encounters, each tour invites a deeper relationship with place, history and the many layers of Japanese culture.

2023 - Present

Scratch Patisserie

Food & Hospitality

Co-founding Scratch Patisserie alongside my husband, taught me that food has a remarkable way of bringing people together. More than a bakery, it became a place where regulars were known by name, conversations unfolded over coffee, and everyday rituals quietly built a sense of community. It reinforced something I continue to carry into my work today. Thoughtful hospitality creates the conditions for connection.

2010 - 2025

Little Vittles

Little Vittles

Hospitality and Celebration

Through Little Vittles, we explored how food, drink and thoughtful presentation can transform a gathering into an experience. From our vintage caravan to abundant grazing tables, every detail was designed to make people feel welcomed, celebrated and at ease.

2018 - 2020

The Profiterole Pantry festival stall serving handcrafted profiteroles at a music festival.

Profiterole Pantry

Festivals and Street Food

Profiterole Pantry began with a simple idea: take one thing, do it exceptionally well, and create moments of delight. From music festivals to community events, our tiny caravan served handcrafted profiteroles that often became the beginning of a conversation. Sometimes connection starts with something as simple as sharing dessert.

2016 - 2020

Creative Practice

Participants raising their hands together during a Big Time Choir community singing experience led by Angie Rei.
Participants raising their hands together during a Big Time Choir community singing experience led by Angie Rei.

Let’s begin with a conversation.

The most meaningful projects I've been part of all started the same way.

A conversation.
A shared curiosity.
A sense that something interesting might emerge.

If you're working on a project, exploring an idea, or simply wondering where our paths might cross, I'd love to hear from you.

Please fill in the form below or email me at hello@angierei.com and I’ll be in touch.

Angie Rei with tour participants during a Draw Closer creative journey in Japan.